It’s now time to get ready to start learning how to use some Social Media Optimization (SMO) techniques!
As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page.
Social Media Optimization refers to the ability to use a variety of Social Media Sites with a purpose to produce lots of publicity about your company/brand/product/event that you want to let people know about. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.
SMO = Social Media Optimization / Search Marketing Optimization
The purpose for using SMO is the same as for using SEO – to generate more traffic to your particular website.